City National Bank
The way up for City National Bank
Business is personal
City National Bank has a reputation for providing an exceptionally high-touch, personalized experience for their clients. Their website, however, seemed decidedly impersonal, and had not seen a refresh in several years. Existing site content, brand voice, and look and feel were uninspired. The bank needed a site to speak more directly to clients and be a showcase for City National’s distinct character and deep focus on quality relationships.