Ideas

Gratitude is Contagious! At the height of the pandemic in 2020, we created this project to capture, share and remember why we are grateful for… see more

Great UX is the marriage of art and science. What’s lovely is the science part is finally getting at least some of the love it… see more

Talking about personal values is always a rich and rewarding topic for us. Given our daily quest for creating user-centered experiences that are in alignment… see more

One problem with UX is that it is getting very fragmented. People are specializing on one part of the process, be it PM, research, IA,… see more

Worried about AI? Lean in to your humanness. I’m talking about things like humor, free association, even mistakes. Be wacky, sarcastic, random. Defy logic. Lose… see more

Are you ready to find treasure in what you do for a living? We’re excited to announce our next panel discussion, which will be how… see more

Value #12 from our Manifesto: Life Learners The quest to learn from everyone every day is a constant hunger. We apply liberally, grow, share and… see more

I recently had someone ask us if we do SEO, which is not one of our core competencies. As an agency, Primitive Spark is hyper-specialized… see more

The surface area of brand touchpoints for digital products is large, and companies should be taking advantage of it. Usability is table stakes nowadays, and… see more