UX is not UI

By Primitive Spark
UX is not UI

There are a lot of opinions and confusion around user experience (UX) and user interface (UI) out there.

At Primitive Spark, we tend to prefer to talk about UX, which feels like a broader term than UI, although we absolutely do UI work in our process.

The UX of a product is the confluence of a great many things, including business goals, branding, user research, information architecture, design, content, technology, support, etc.

It’s difficult to talk about one aspect in a vacuum, since they all affect the overall experience a user has.

Great UI requires great UX in our opinion.  Maybe it’s not even worth isolating UI from the rest. 

We’re curious to hear how you talk about these terms.  Let’s discuss 👇

#ux #ui #design #designthinking #dev #product #digital #prodmgmt #productmanagement #uxdesign #primitivespark