Not optional

By Chris Varosy
A cartoon animation of Batman thinking, rubbing his chin.

Your product has a user experience, whether you like it or not.

You’ve probably heard this about brand: you always have one whether you want to or not. People are going to feel and think things about your company, even if you throw things together inconsistently, with poor quality, or using generic templates. There’s always a takeaway. Branding is the art of shaping those takeaways into a set of impressions you WANT them to have about your company.

It’s also true about UX.

If you have a product, people are going to have an experience using it, whether or not it’s thought through. And if you build a product with no UX people, you’re dumping the responsibility on your developers.

Don’t get me wrong, many developers have a good sense of UX. But they already have a lot on their plate. Would you expect your UX practitioner to write elegant code that is secure, efficient, reliable, well-documented and maintainable? I hope not!

Good UX involves identifying your audience, empathizing with and understanding them, generating ideas that work to help them accomplish their goals, testing the ideas with them, and refining based on what you learn.

The solution should be clear, consistent, readable, have good accessibility, use the right hierarchy, use good visual design principles, use relatable language, have logical flow, use supportive transitions and animations, employ good micro-interactions. It should also support your business and brand objectives.

It’s a lot to ask of a UX expert, much less a developer who has a ton of other considerations.

#ux #userexperience #productdesign #primitivespark