I have a weird prediction about AI. And this is just a hunch.
I think ChatGPT is going to INCREASE the need for great writers.
Lazy, cheap companies out there will use AI to create a bunch of boring, formulaic writing, and people will get tired of reading soulless, recycled content with no personality.
And that phase may drag on for a while before companies start opening budgets to hire real writers again.
But there will be backlash against the bland.
I personally love reading anything pithy, playful, funny, unexpected, rule-breaking… something that somebody had fun lovingly bringing to life.
I think this kind of writing is essential to stand out, now more than ever.
Photo by a real human named Priscilla Du Preez on Unsplash.