Designing with color perception issues in mind

By Primitive Spark
designing with color perception issues in mind

When designing a data visualization, colors play a bigger role than most people realize. 

10% of people have a color perception issue, so it’s important to factor this in when selecting a color palette. 

Here’s what we mean:

Check out the color scale options above for designing a heatmap. The top 2 may seem equally good to someone with typical vision. 

But the bottom 2 show what a user with a color perception issue might see. 60% of these people have deuteranomaly, which means they have trouble differentiating between red and green.

For typical vision, each color scale option is about equally good. For those with deuteranomaly, there’s a clear winner.

#dataviz #datavisualizations #colors #design #designthinking #colorpalette #deuteranomaly #colorblind #ux #primitivespark