Live Sparks

Primitive Spark’s four senior partners each have more than a decade of experience in interactive strategy, design, advertising and development. Headquartered in El Segundo, our privately-held company is one of the few majority women-owned agencies in the technology industry.

Jill Vacarra

Jill Vacarra

Partner, User Experience

Nothing is born as strong as it can become.

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Field Trips!

Obsession

Field Trips!

Gotta take field trips. Interact with the real world. Why? Because (among other reasons) Bruce Mau said so.

Jill Vacarra
Chris Varosy

Chris Varosy

Partner, Creative

Be yourself, stay humble and respect others.

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Springbank Single Malt Scotch

Obsession

Springbank Single Malt Scotch

Like going sightseeing in Scotland with your taste buds.

Chris Varosy
Michael Landon

Michael Landon

Junior Developer

Learn your limits so you can transcend them.

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Running

Obsession

Running

Running is a kind of freedom.

Michael Landon
Wendy Ficklin

Wendy Ficklin

Partner, Creative

Shake the Buddha.

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Shadows

Obsession

Shadows

Sometimes they follow, sometimes they are ahead.

Wendy Ficklin
Erik Neff

Erik Neff

Chief Technology Officer

Don't aim to win, aim to perform.

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Northern Lights

Obsession

Northern Lights

Most people who grow up in Canada have seen Northern Lights once or twice at least, but never like this!

Erik Neff
Kathryn Campbell

Kathryn Campbell

Managing Partner

Make new mistakes!

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Swing Dancing

Obsession

Swing Dancing

We right brain-centric desk jockeys need an occasional break from numbers and logic, and dancing is one of the best ways that I’ve found to both exercise and unwind.

Kathryn Campbell
Brett Exnowski

Brett Exnowski

Senior Front-End Developer

Talk less, listen more.

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The Beach

Obsession

The Beach

Being near the beach always brings me to a better state of mind.

Brett Exnowski
Ted Ripple

Ted Ripple

Junior Designer

Beauty is in the iPhone of the beholder

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Julia Holter's new LP

Obsession

Julia Holter's new LP

LA’s very own is back with a new record.

Ted Ripple
Mike Piwowar

Mike Piwowar

Marketing Analyst

Step outside your comfort zone.

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Skateboarding

Obsession

Skateboarding

a.k.a. living.

Mike Piwowar
Brooke Coe

Brooke Coe

Project Director

Do what scares you.

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Gaudi

Obsession

Gaudi

In the Sagrada Familia, everything is providential.

Brooke Coe